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Things You Can Do To Promote Your Art. As a working artist, it’s not enough to produce art: you need to promote your art as well.
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Your artistic path may be more about your inherent need to create and leave your mark on the world. However, this won’t help introduce your work to the art community. Making sure that your work reaches the right audience and potential buyers is crucial to achieving success. If you don’t make an effort to get your work out there, no one will be able to tell you how much they love it – or purchase a piece. Promoting your art should not feel overwhelming.
You don’t have to do everything at once. In fact, one of the important things about successful promotion is that it is targeted to the specific aims you have in mind. This means that the very first step in promoting your art effectively is to decide what you want to achieve.
Artist Madai Taylor discussing his work with gallery visitors. If you have only just begun your art career, then you may want to concentrate on building up a reputation and a collector base in your local area. On the other hand, you may be ready to move on a national or international scale. Perhaps you want to make your mark within the community connected to your medium, or to develop the interest felt by people interested in the theme you specialize in. Evaluate your current position in terms of your art career and connections, and decide on the goals that you would like to achieve.
Promote your art accordingly. At Agora Gallery we understand that promotion is an aspect of an artist’s career that should develop all the time, just as the art itself does.
Here are some tips from the experts at Agora Gallery on the best strategies to promote your art effectively.#1 – Use Your Portfolio to Promote your Art. In developing a strong artist portfolio, your goal should be twofold. Watch Tracktown Online (2017).
You should be able to both develop your brand and package your art. The Craigslist Killer Full Movie Part 1. Your portfolio should make it easier for you to submit to competitions, post on your website and develop marketing material. One of the most important elements here is the visual reproduction of your art, as this will be what attracts the viewer and what he or she is most likely to be moved by. Gallery visitors examining an artist’s bio. Here are some general guidelines for portfolio development: Each high exposure photograph should be well executed and visually compelling. Remember, in marketing art it’s the visual that will count the most. Each image should be accompanied by succinct and captivating text.
Details such as size, media, and title should be included, as well as a brief description of the work. One of the best ways to catch a potential buyer’s interest is to tell the story behind the artwork. A strong bio should also accompany the work. If you manage to get a potential buyer’s attention, they will almost always take a new interest in your work as well. Don’t be afraid to share your story: your background, how your art developed, what inspires you the most, and what you hope your art can give to the world.
Useful Article: How To Create A Professional Portfolio#2 – Promote Your Art with a Strong Internet Presence. In every industry, digital marketing is becoming more and more relevant, and this is no different in the art world. Artist Riya Sharma in her studio. Digital marketing can take several different forms: Online galleries like ARTmine are becoming the norm and provide a great venue for promoting your art by attracting the attention of new collectors and art enthusiasts. An art website or artist page on a popular website is also a must- have to promote your art.
It provides an easy and convenient way for fans to find you online and view your latest work. Include the website’s address on your business cards, and in emails you send out to your mailing list. Social media has become a powerful tool for both reaching new fans and staying in touch with established ones.
Setting up business accounts/pages on such sites as Facebook, Instagram, Tumblr, and Pinterest is a great way to generate and maintain interest in your work as it evolves. Oresegun Olumide, a Nigerian artist, had not been very regular with posting his works on social media. However, once the hyper realist painter did become regular, his works went viral almost immediately. In February 2. 01. Facebook were shared over 5. Instagram to more than 2.
There are countless examples like this in every creative career. An internet presence can truly make a huge difference.#3 – Art Competitions Can Promote Your Art. For the emerging artist, art competitions provide one of the most effective ways to gain exposure in the art world. In fact, art competitions are renowned for discovering and showcasing noteworthy emerging artists and even, sometimes, launching their careers.
Here are some of the main benefits of art competitions: Art competitions enable you to display your work among your peers. Experts agree that this is one of the best ways to push yourself as an artist.
Any feedback you receive will give you new insight into your art and enable you to grow as an artist. They get your work in front of gallerists, curators, and editors, who can in turn positively impact your career. In fact, winners of art competitions almost always benefit from extensive promotion efforts from the hosting gallery or organization.
Your work will receive invaluable visibility. Even if you don’t win, participating in the competition can yield dividends in terms of getting your work out there.
In fact, this is considered one of the most cost- effective ways for beginning artists to gain valuable experience and build their resumes. Esther Huser, winner of Chelsea International Fine Art Competition, 2. Choose which competitions to enter based on which would best aid your current career goals. If you are working on making a name for yourself in your medium and want to impress your fellow water color artists (for instance) then water color competitions might suit you best. Similarly, if you are interested in taking your career to the national or international level, competitions with awards which will help you do that are the most sensible to enter.
The Chelsea International Fine Art Competition, which Agora Gallery sponsors every year, is a great example of a competition with awards which are designed to help artists to increase their exposure and develop their career.#4 – Network, Network, Network. Building a robust network in the art world is one of the most effective ways to promote your art. In addition, a network can expose you to new art opportunities that you might not have otherwise known existed. There are a number of ways in for artists to promote their art through netwrking and building contacts. Watch L`Iris Fantastique Youtube. Nadia Lassman at her exhibition opening. Art Organizations.
Remember that your art is a business, and just like any business, networking is an important part of making your work relevant within the art community. The best ways to network on a professional level is to become an active participant in art organizations. Not only will you be able to make friends who in themselves can become enthusiastic promoters of your art (and you for theirs), but these organizations offer a wide range of resources that can help strengthen your business model and give you support in promoting your work and building your brand as an artist. Community Events. Locally hosted art fairs, street shows, and open studio events provide a unique opportunity for you to connect with other artists in your area. In addition, as you become a fixture at these types of events, you will build a presence in your community and start to be recognized as a local artist. Remember to also bring print materials like business cards and flyers to these events.
Don’t underestimate the power of word of mouth – chat with people and if they are interested in your work, respond warmly. Follow Up. Another important aspect of networking is following up with existing buyers.